At Renno & Associates , our team of professional and experienced journalists and public relations practitioners provide our clients with international expertise that is topped with understanding of the culture, heritage of the local inhabitants and knowledge of the local market.

The main areas of public relations that are covered by Renno & Associates , are the following:

• External Communications and media relations
Communicating clients' messages with target media institutions through the preparation, distribution and monitoring of proactive news stories, features and case studies. The leading element of any public relations program also entails the organization of press conferences, negotiation of exclusive interviews, as well as the organization of media training seminars/workshops.

• Corporate relations - business to business
The main objective of this area is to position the organization as an authority in the industry (i.e. tourism, trade, banking, finance, FMCG, etc.). Organization of seminars, workshops, and themed business events play a major part in the tactics used in this area of public relations.

• Community relations
This area of any public relations program involves positioning organizations as active community citizens, through identifying key sponsorship opportunities - sports, charities, educational - which will reinforce the corporate identity. Corporations, especially multinationals, need to exercise community involvement in order not to be viewed by the local inhabitants (i.e. consumers) as taking (profiting) from their market and not giving back.

• Product launches
Specialized events to create awareness and public interest around the launch of new products. Ideas vary from the organization of roadshows within one market or regionally, to the sponsorship of national events that aim to create visibility and awareness around the new product.

• Direct communications
Managing the distribution of communication to key audiences through the preparation of newsletters, brochures, direct mail, etc. This area is intended to communicate a certain message with a target group.

• Internal communications
It is crucial for any organization to communicate a unified message, starting with the chairman all the way to the delivery person, thus ensuring that company philosophy and practices are exercised in uniformity. Some suggestions recommended for this area can be the preparation of an internal newsletter; the organization of employee training workshops; employee recognition awards; etc.

• Events management
Although this field may be regarded as a stand-alone area of specialization, separate from public relations, our agency provides this service and the support necessary in order to organize, plan and implement successful events locally or regionally.

• Crisis management
In the unfortunate event of a breaking crisis situation, it is important to react promptly and identify the crisis before the media's involvement. We coordinate and work with all clients on ways and means of managing a crisis situation. Whether it is a small internal dispute or a full-blown reputation damaging crisis, at Renno & associates we brief the client in advance on all precautionary measures to take in order to:
- spot an arising crisis before it reaches the company gates
- provide an accessible team of professional public relations practitioners to contain and - manage a crisis situation.